Overview

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

As a Content Strategist, you own and contribute to messaging across all stages of the funnel. From product launches to early lifecycle to resurrecting churned users, you craft content that stays true to the Lyft brand while moving metrics.

You’ll never compromise voice and tone, but may offer a concise alternative to move the CTA above the fold, or (softly) lean into an urgency tactic to boost sales for a membership pass campaign. Those decisions will be intentional and carefully thought through each time.

Responsibilities:
Write and edit emails, in-app copy, blog posts, landing pages, product naming and education materials, and social content
Champion the Lyft brand voice and tone throughout all channels
Harness research to inform solutions that balance audience needs with business goals
Write hard-hitting copy that drives action and performance
Partner closely with engagement, paid acquisition, product marketing, and other cross-functional leaders to drive consensus across teams
Quickly adapt to last-minute asks and changing timelines
Guide content strategy for lifecycle campaigns, experiments, and programs to ensure there’s consistency with every touchpoint
Effective presentation skills and ability to advocate for creative choices
Own creative projects and tasks with guidance and support from senior leads
Experience:
5-7 years experience writing for an established consumer brand
A link to your portfolio with strong examples of your work
Deadline-driven with strong time management skills
Ability to nimbly balance brand voice and tone with various marketing strategies
Detailed in your execution but flexible in your approach
Basic understanding of digital analytics and performance tracking
Ability to follow legal guidance and balance requirements in striving for the best user experience
Ability to address delicate issues with sensitivity and empathy
Collaborative with a proactive mindset
Effective presentation skills and ability to advocate for creative choices
Deep allegiance to AP Style
** Please provide Portfolio and/or Writing Samples to Application**
Benefits:
Great medical, dental, and vision insurance options
Mental health benefits
In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
401(k) plan to help save for your future
18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
Pre-tax commuter benefits
Lyft Pink – Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Lyft is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Lyft does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Lyft will also consider for employment qualified applicants with arrest and conviction records.